Factors affecting job satisfaction among employees at investment company in East Coast Region Malaysia

In supporting the National Economic Policy (NEP) particularly in assisting the economic status of the Bumiputra, the government through Yayasan Pelaburan Bumiputra (YPB) created Permodalan Nasional Berhad (PNB) in 1978 as a mechanism to promote national unity through equal wealth distribution. Amanah Saham Nasional Berhad (ASNB) was later set up by PNB to manage funds in form of trust fund or also known as unit trust which in return would generate income for its unitholders, initially the Bumiputra through Amanah Saham Nasional Scheme (ASN). As economic status improving, many other unit trust schemes were created through ASNB and open up to other than Bumiputra. Looking into the important role and responsibility of ASNB as part of the economic mechanism, the purpose of this study is to look into factors which influence job satisfaction of its employees in serving nine million account holders with investment worth RM320.50 billion. The objective of this paper is to analyse the impact of human resource practice (salary), human resource practice (promotion), working environment, individual or personal values and coaching or guiding on employee job satisfaction. The study employed a quantitative methodology. Data was collected through Google form survey questionnaire. The questionnaire is adopted from a previous validated survey. The target population consists of employees in East Coast branches of ASNB offices. Simple random sampling is used for collection of data from 72 employees. The results indicate a positive relationship between human resource practices (salary), human resource practice (promotion), working environment, individual or personal values and coaching or guiding on employee job satisfaction. The study concludes with some brief prospects that the businesses need to realize the importance of good human resource practice (salary), human resource practice (promotion), working environment, individual or personal values and coaching or guiding for maximizing the level of job satisfaction. This paper may benefit society by encouraging people to contribute more to their jobs and may help them in their personal growth and development. Hence, it is essential for an organization to motivate their
employees to work hard for achieving the organizational goals and objectives.