The effect of product performance, ease of use and social influence on customer’s intention towards using delivery service by Foodpanda in Malaysia during pandemic covid-19

In the Malaysian food and beverage industry, a new wave is gaining traction, namely online food delivery services. Online food ordering is one of the new ways used since the COVID-19 pandemic. The changing nature of urban customers may have contributed to the growth of the online food delivery business. Despite the importance and changes in customer behaviour towards online food delivery services in Malaysia, this study identifies the level of customer intention factors to use delivery services by foodpanda in Malaysia during the COVID-19 pandemic. Therefore, the objective of this study was to establish the relationship between product performance, ease of use and social influence on the use of foodpanda delivery service during COVID-19. For quantitative research, surveys in google form sent using social media such as Whatsapp, Telegram and so on among foodpanda users. The data in this study will be analysed using non -probability sampling methods and well -chosen sampling. In addition, SPSS method used to analyze the information data collected.