At the present retail industry in Malaysia is one of the important components and important parts of economic growth. However, employee turnover rate has been continued grow in Malaysia. High employee turnover can have a devastating effect on a company. It was making the managers are anxious, because the high turnover rate was not only increase the company’s operating cost but also reduce the competitiveness of a company in the paper. The purpose of this study was to investigate that rewards influence employee turnover intention. Based on the related research, the research variables were financial and non-financial rewards, job satisfaction and employee turnover intention. The quantitative research methods were used and the data collected by using questionnaire to respondents. 120 copies of questionnaires were administered to these main hypermarkets in Kelantan, but a total of 104 questionnaires were returned fully and appropriately filled, the result of 104 sets of questionnaires were being analysed. The findings indicated that rewards and job satisfaction has direst effect to employee turnover intention. The outcome of this study assisted the managers more deeply understand the factors influencing employee turnover intention, thus lead to more intention of the management on employee turnover. However, the result of this study also confirm that rewards, can affect employee turnover intention and job satisfaction as a mediation. Therefore, managers should pay more attention on employee’s rewards and job satisfaction to improve them and reduce employee turnover intention. Ensure the low cost and high competitiveness of organization.