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A case study of the marketing problems of Small and Medium Enterprise (SMEs).


Nur Hasnizam Ahmad Bunian (2017) A case study of the marketing problems of Small and Medium Enterprise (SMEs). Masters thesis, Universiti Malaysia Kelantan.


Marketing plays an important role in business. The tolls and technique of marketing also help in determining the success of a product and to determine the direction of the company success. There are three purposes of this case study: (1) To access the problem regarding situation analysis, marketing objectives and target market. (2) To identify the problems regarding 7P (product, price, promotion, place, packaging, positioning and people). (3) To evaluate the problems regarding implementation and control. A qualitative method was used in this case study and the data was collected by using the purposive sampling. The study participants consist of the owner of the frozen food company. The results of this study reveals that the implementation can be done when the entrepreneur frozen food business know how to use the theory and how to analyse the problems. After problems detect and have a solution, the marketing mix 7ps can be implementing to solve the problems.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Pn. Wan Nurjuliana Wan Abd Ghafar
Date Deposited: 14 Aug 2022 07:05
Last Modified: 28 Aug 2022 07:24
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