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The impact of social innovation on the successful traits of young social enterprises among homestay operators in Kuching, Sarawak.


Citation

Cherry Linda Anak Keripin (2017) The impact of social innovation on the successful traits of young social enterprises among homestay operators in Kuching, Sarawak. Masters thesis, Universiti Malaysia Kelantan.

Abstract

This purpose of this research is to examine the impact of social innovation on the successful traits of young social enterprise among the homestay operators. A questionnaire was developed to examine the impact of social innovation phases (ideation and implementation) on the successful traits of young enterprise. The Multiple Linear Regression (MLR) test was chosen to measure the extent of social innovation as perceived by the young social enterprise, to measure which are the dominant traits as perceived by the young social entrepreneurs. The results were then statistically analysed to test for any significant relationship between the social innovation and traits of successful young enterprise. It was found that social innovation has a positive and significant relationship with the successful traits of young social enterprise. It is also noted that the innovative trait is more dominant compared to the risk taking trait, as perceived by the homestay operators. The results were then discussed critically in light of the literature. Time constraint and the modest sample size were the main limitations of the research. In addition, the sample set only focused on the tourism industry. It has therefore been recommended that an additional test be carried out with a larger sample size, consisting of participants from diverse range of industry to improve the generalisation of the findings. This research provides new insights into social innovation impact on traits of successful young enterprise. The study is important because traits can be inculcated in each individual who wishes to be successful in any social enterprise startup.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Pn. Wan Nurjuliana Wan Abd Ghafar
Date Deposited: 14 Aug 2022 06:57
Last Modified: 28 Aug 2022 07:17
URI: http://discol.umk.edu.my/id/eprint/10706
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