Digital Special Collection Portal

Continuous innovation as a means for business sustainability: the case of a small food and beverage manufacturing firm in Kelantan.


Citation

Nursabati Mohd Pauzi, (2017) Continuous innovation as a means for business sustainability: the case of a small food and beverage manufacturing firm in Kelantan. Masters thesis, Universiti Malaysia Kelantan.

Abstract

Innovation plays an important role towards SMEs growth, contributing to company’s competitive advantage and sustainability. In Malaysia, food and beverages industry is the second largest industry monopoly by SMEs, which is 50 percent from total SMEs. This case study aims to analyze the innovation process in small food and beverage manufacturing firm in Kelantan, focused on types of innovation employed and barriers faced by the firm to innovate. A qualitative study was conducted to gather the information; innovation activities and barriers to innovate, from the selected firm. A semi-structured, face-to-face and open-ended interview was a method used to conduct interviews with the employee and company’s founder. The conversations conducted in local dialect were recorded and transcribed into text. Then, the text was manually analyzed to extract the information related to this study. From the finding, the said firm focused its resources by adapting and adopting innovation in production, processing and marketing. Innovation activities in processing offers a great competitive advantage towards the firm. However, the firm faced difficulties in finding expertise and financial shortage to handle advanced and complicated innovation activity within the firm itself. In conclusion, application of the open innovation can offer a solution to address the said issues. This case study serves as a platform for future detailed research on the effect of adaptation open innovation principles in small food and beverage manufacturing firm in Malaysia and developing countries.

Download File / URL

[thumbnail of NURSABATI MOHD PAUZI.pdf] Text
NURSABATI MOHD PAUZI.pdf - Submitted Version
Restricted to Registered users only

Download (1MB)

Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2017
Number of Pages: 60
Supervisor: Prof. Madya Dr. Mohd Rafi Yaacob
Programme: Master of Business Administration
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/10690
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2