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To what extent e-business affects home-based business performance: a case of three cake and pastries entrepreneur.


Citation

Nur Fadhilah Kamarudin. (2017) To what extent e-business affects home-based business performance: a case of three cake and pastries entrepreneur. Masters thesis, Universiti Malaysia Kelantan.

Abstract

This paper presents a study of to what extent the e-business affects home-based entrepreneur. The case study of three entrepreneur in cake and pastries industries. There are four initial benefits are seen such as profitability, competitiveness, productivity and sustainability. A total of three home-based entrepreneurs in Kota Bharu participated in this study. Data were collected through interviews. The results showed that the benefits of e-business affect the home-based business performance. It is hoped that this study will help students, faculty, career, home-based entrepreneur, and the government. Limitation of this study is the sample size, time management, and the cooperation of respondents is not enough.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Pn. Wan Nurjuliana Wan Abd Ghafar
Date Deposited: 03 Aug 2022 07:42
Last Modified: 03 Aug 2022 07:42
URI: http://discol.umk.edu.my/id/eprint/10679
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