An opportunity for graduates of level three skills programmes to enrol into dual diploma’s in skill and academic programmes.

The study explores the opportunity for Malaysian Skills Certificate (SKM) Level 3 graduates to enrol into academic programmes and then obtain a dual diploma of skills and academic programme. This opportunity is considered as one of the entrepreneurship skills on how to market the SKM level 3 to a better pathway of education and more valuable in the demanding industries. This is due to the decreasing enrolment from SKM Level 3 to DKM Level 4. Plus, it is limited quota of loan or funding from Workforce Technical Transformation Programme (WTTP). Furthermore the skill worker is still a lower level in the management and earned lower scale of salary. Therefore, the studies specifically are to identify the opportunity for SKM Level 3 graduates to enrol into academic programmes, to determine the benefit of dual diploma programmes to the graduates and to determine the chances of dual diploma programmes be marketable in the industries. Significance of this study is to contribute to the knowledge, policy and entrepreneur. It further provides information regarding the aforementioned issues, developing the organization policy and guides the institution on the direction plan of marketing strategies. The design of this project paper would be a case study which is an exploratory approach of research. Focus group of top management that drive the market of both skill technical and academic programmes will involve for an interview in order to gain more information related to the study. The interview will be conducted in an open-ended survey questions and to be in written-based answer. Raw data from the answer scripts are then to be process as content analysis, be encoded in meaningful groups. Finally the study findings and conclusions will be constructed by synthesis and generalization of data.