Digital Special Collection Portal

Factor influence the intention in buying organic food among students in Universiti Malaysia Kelantan.


Citation

An Nur Nabila Ismail. (2017) Factor influence the intention in buying organic food among students in Universiti Malaysia Kelantan. Masters thesis, Universiti Malaysia Kelantan.

Abstract

The purpose of the research was to examine the factor influence purchasing behavior towards organic food among students in Universiti Malaysia Kelantan. In this study, quantitative approach was used and 367 respondents have been selected from Universiti Malaysia Kelantan students. The questionnaires were distributed to the Universiti Malaysia Kelantan students to gather the necessary information. After all data has been collected, the researcher analyzes data using SPSS and interpreted in the diagrams view. In general, bases on past study, the factor that influence consumer to buy organic food are health concern, food safety, environmental concern and the knowledge about organic food.

Download File / URL

[thumbnail of An Nur Nabila Ismail.pdf] Text
An Nur Nabila Ismail.pdf - Submitted Version
Restricted to Registered users only

Download (1MB)

Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Pn. Wan Nurjuliana Wan Abd Ghafar
Date Deposited: 25 Jul 2022 07:04
Last Modified: 25 Jul 2022 08:56
URI: http://discol.umk.edu.my/id/eprint/10614
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2