Analysis of Consumer Attitudes Towards Digital Shopping in Johor Bahru During Covid-19 Pandemic

This research analyses consumer attitudes towards digital shopping in Johor Bahru during the Covid-19 pandemic. Consumer beliefs, feelings, and behavioural intentions influence consumer attitudes toward digital shopping in Johor Bahru. A non-probability sampling method is used to perform the study, and the survey is distributed to 384 respondents who are the residents of Johor Bahru. SPSS version 26 was used to analyse the data. Furthermore, the findings reveal that consumer beliefs, feelings, and behavioural intentions are positively influence consumer attitude. It is found that, consumer behavioural intentions are the most influential variables in determining consumer attitudes regarding digital shopping. As a result, it provides the researcher with the necessary guidance and direction to achieve the research aim and purpose. Finally, the research project provides a thorough knowledge of the limitless and some helpful ideas.