The factors that influence individual’s intention to purchase family takaful among the community at Felda Keratong 1

The purpose of this research is to study the factors that influence individual’s intention to purchase family takaful among the community at Felda Keratong 1. this study reviewed the literature of past research of the factors that influence individual’s intention to purchase family takaful. the main factors that influence the individual’s intention to purchase the family takaful are attitudes, knowledge, trust and religiosity. there are 361 respondents have been collected among the communities that lived at Felda Keratong 1. these collected data were analysed using spss version 26 and the result gathered through pearson correlation coefficient and multiple regression. the researcher has developed four hypotheses which are: h1- attitudes positively influences individual’s intentions to purchase family takaful schemes among community in Felda Keratong 1, h2- knowledge positively influences individual’s intentions to purchase family takaful schemes among community in Felda Keratong 1, h3- trust positively influences individual’s intentions to purchase family takaful schemes among community in Felda Keratong 1 and lastly, h4- religious positively influences individual’s intentions to purchase family takaful schemes among community in Felda Keratong 1. the research revealed that h1, h2, h3 and h4 are at accepted status. the result show that attitude, knowledge, trust and religiosity had significantly positive relationship between intention to purchase family takaful scheme. the findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. with enhanced understanding regarding factor that effect the individual intention to purchase family takaful, so that the takaful companies can sell their products in a more effective manner to increase their market share.