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Franchising as a new venture strategy growth : A case study of rural restaurant


Citation

Nur Aziah Mohd Arof (2015) Franchising as a new venture strategy growth : A case study of rural restaurant. Masters thesis, Universiti Malaysia Kelantan.

Abstract

The purpose of this study is to examine the franchising strategy as alternative approach for new venture growth. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth in business especially in terms of profit.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Franchising - Retail trade
Depositing User: Repository Admin
Date Deposited: 25 Aug 2015 02:17
Last Modified: 04 Aug 2022 04:07
URI: http://discol.umk.edu.my/id/eprint/103
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