Digital Special Collection Portal

Integrative model of TAM and TPB in online purchase intention.


Nur Bahiah Ghani (2017) Integrative model of TAM and TPB in online purchase intention. Masters thesis, Universiti Malaysia Kelantan.


Consumers use the Internet to reap lots of benefits. Despite the plentiful advantages offered by online retailers, there are also disadvantages; it leaves either positive or negative impression for consumers to contemplate future online purchases. Therefore, this study is carried out to examine Malaysian consumers‘ intention to engage in online shopping. To achieve this, a research framework has been developed using Technology Acceptance Model (TAM) and Theory of Planned Behavioural (TPB); attitude functions is the mediator variable, while perceived risk and trust are the extended variables. A total of 321 respondents amongst Facebook users have participated in this research. Online questionnaires are distributed for data collection purposes and material acquired has been analyzed by Structural Equation Modeling (SEM). The result has shown that attitude and perceived behavioural control significantly affect consumer‘s intention to purchase online. Perceived usefulness, perceived ease of use and trust are significant towards attitude; and attitude positively mediates the relationship between perceived usefulness, perceived ease of use and trust with behavioural intention. However, there are five insignificant relationships namely perceived usefulness, perceived ease of use, trust, perceived risk and subjective norm towards behavioural intention. The study is essential for online retailers who want to understand the consumer attitude and intention to purchase, to improve marketing strategies, thus increase the number of loyal and potential consumers in their business company.

Download File / URL

[thumbnail of 20 (MASTERS) NUR BAHIAH BINTI GHANI.pdf] Text
Restricted to Registered users only

Download (2MB)

Additional Metadata

Item Type: UMK Etheses
Collection Type: Thesis
Subjects: H Social Sciences > HB Economic Theory
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 18 Jan 2018 01:27
Last Modified: 17 Aug 2022 06:42
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of