Digital Special Collection Portal

Effects of consumer innovativeness, fashion innovativeness, and fashion involvement on online purchase intention: a study on fashion websites in Malaysia


Citation

Mas Azira Mohamed (2020) Effects of consumer innovativeness, fashion innovativeness, and fashion involvement on online purchase intention: a study on fashion websites in Malaysia. Masters thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Online shopping is gaining importance in this new era. Understanding consumers’ online purchase intention, both users and businesses, is an essential issue for e-commerce managers and academics. Only by comprehending factors that influence consumers’ purchase intention to buy fashion online will help companies satisfy consumers’ needs. The purpose of this study is to investigate relationships between consumers’ online purchase intention and selected factors: consumer innovativeness, fashion innovativeness and fashion involvement, and to examine further how e-loyalty mediates the relationships. Quantitative research was utilized in this study. Respondents were fashion online shoppers in Malaysia, selected through the method of quota sampling from the ten most popular fashion shopping websites in Malaysia. This study adopted Partial Least Square – Structural Equation Modeling (PLS-SEM) as the statistical method to test the proposed model. Based on the findings, consumer innovativeness, fashion innovativeness, and fashion involvement are significantly related to e-loyalty. Consumer innovativeness, e-loyalty, and fashion involvement show positive effects on online purchase intention. However, no significant relationship was found between fashion innovativeness and online purchase intention. As this study was conducted in Malaysia, the results could vary when tested in other countries. Therefore, similar study related to fashion online purchase intention in any other Asian countries can be replicated in future.

Download File / URL

[thumbnail of Mas Azira Binti Mohamed.pdf] Text
Mas Azira Binti Mohamed.pdf - Submitted Version
Restricted to Registered users only

Download (2MB)

Additional Metadata

Item Type: UMK Etheses
Collection Type: Thesis
Subjects: T Technology > TJ Mechanical engineering and machinery
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 24 Jun 2021 07:58
Last Modified: 28 Jun 2022 12:11
URI: http://discol.umk.edu.my/id/eprint/10091
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2