Digital Special Collection Portal

Goods and Services Tax (Gst), Poor Marketing Strategy, and Lack of Managerial Skills : The Causes of Failure in Small Business


Citation

Nor Azlinda Mohd Rosli (2016) Goods and Services Tax (Gst), Poor Marketing Strategy, and Lack of Managerial Skills : The Causes of Failure in Small Business. UNSPECIFIED thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The case study investigate what are the probability of this three factors or the combination of all, Goods and Service Tax (GST), poor marketing strategy and lack of managerial skills are the main reasons that Sayangku mart has to closed down their business. Through the definition of Goods and services Tax (GST), marketing, and managerial skills. In addition, does the GST have more positive impact towards the Malaysia, how strategy of marketing can boost the small business profit, and why managerial skills is important to manage the business even though the small business. Similarly this case study project intends to shows recommendations and action plan that needs to formulate to overcome the issue. The results from the analysis by using SWOT analysis, Five Forces Model and series of question for management skills, had discover that poor marketing strategy and lack of managerial skills is the causes of failure for Sayangku mart. Crisis of Sayangku mart started after one year of operation and also coincidently after GST has started been implemented. The problems keeps arises one by one and its become a great impact to Sayangku mart business. After GST is implemented in April without the proper planning and strategy that general manager have done the problems becoming more big and wider.

Download File / URL

[thumbnail of NOR AZLINDA.pdf] Text
NOR AZLINDA.pdf

Download (1MB)

Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subjects: L Education > L Education (General)
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 02 Jan 2022 07:10
Last Modified: 24 May 2022 01:08
URI: http://discol.umk.edu.my/id/eprint/10076
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2