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The attitudes of online user toward the annoying web advertisement


Mirza Thania Mohd Tahir (2017) The attitudes of online user toward the annoying web advertisement. Masters thesis, Universiti Malaysia Kelantan. (Submitted)


The rise of the internet has created wider opportunities to the marketers in expanding their business, and this includes by using the internet advertisement. This research is aimed to study the behavior of consumer toward the annoying advertisement in a sense of internet as a platform to advertise the product and services. The model of the study is adapted from Cho and Cheon (2004), and Muller and Chandon (2003), where the behavioral avoidance, cognitive avoidance and web abandonment are the focus of the study. The researcher aimed to collect the data from 200 respondents which it hopes to provide an accurate result in understanding the avoidance attitudes of the consumer toward the web advertisement which they perceived as annoying. The data will be analyzed by using the reliability test, Pearson Correlation and regression analysis.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 22 May 2022 08:26
Last Modified: 21 Jul 2022 02:18
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