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The effectiveness of brands awareness through social media on modest fashion in Kota Bharu


Citation

Wan Nurul Akmar Wan Ibrahim (2019) The effectiveness of brands awareness through social media on modest fashion in Kota Bharu. UNSPECIFIED thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study is about creating new knowledge and better understanding on the important of The Effectiveness of Brands Awareness Through Social Media on Modest Fashion in Kota Bharu Kelantan. The main purpose of this study was to use bench-marking to identify concrete actions that can be used to influence brand awareness in social media platforms such as Facebook and Instagram. Consumers’ awareness of a brand is essential, as brand awareness is considered one of the main reasons that brand and its products are purchased. The use of social media has been regarded a great possibility for brands to increase global brand awareness, however, with continuously increasing competition for attention and fast commercializing social media, getting noticed has become challenging. Objective of study is to discover the relationship between brand expose, electronic word of mouth, paid advertisement and customer purchase intention with effectiveness of brand awareness through social media on modest fashion in Kota Bharu.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Branding (Marketing)
Subject Heading: Marketing management
Subject Heading: Modest fashion
Subject Heading: Social media
Subjects: H Social Sciences > HD Industries. Land use. Labor
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 27 Aug 2020 07:27
Last Modified: 24 May 2022 01:08
URI: http://discol.umk.edu.my/id/eprint/10064
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