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Antecedents of continuance intentions towards e – shopping among young shoppers in Kelantan


Citation

Fatin Zakirah Amanzuria (2019) Antecedents of continuance intentions towards e – shopping among young shoppers in Kelantan. UNSPECIFIED thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Todays, online shopping have become a great progression among young shoppers. This research paper aimed to examine the significant factors that influenced continuance intentions towards online shopping among young shoppers in Kelantan. This research was conducted by using the method of quantitative research by distributing the survey questionnaires through online that administer by Google Form. The questionnaires were spread by Whatsapps applications and besides that manual distributed also have been used. A total number of 150 respondents were collected through Kelantan using convenience sampling technique. Statistical Packages for the Social Sciences (SPSS) was used to evaluate the data that have been collected and discussed in order to figure out factors of convenience, website design/features, time saving and security influencing continuance intentions towards online shopping among young shoppers in Kelantan. Last but not least, there are several recommendations will be suggested for the future of research.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Continuance online shopping
Subject Heading: Technology acceptance
Subject Heading: Consumer behavior|
Subject Heading: Internet shopping
Subjects: H Social Sciences > HF Commerce
Depositing User: Repository Admin
Date Deposited: 26 Aug 2020 09:36
Last Modified: 24 May 2022 01:08
URI: http://discol.umk.edu.my/id/eprint/10048
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