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Factor influencing customer engagement behavior on customer loyalty online shopping activities in Kota Bharu, Malaysia.


Citation

Nurul Awati Mohd Lazin (2020) Factor influencing customer engagement behavior on customer loyalty online shopping activities in Kota Bharu, Malaysia. UNSPECIFIED thesis, University Malaysia Kelantan. (Submitted)

Abstract

The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factor for business survival and growth. The purpose of this study is to examine empirically the influence trust, perceived risk, satisfaction and habit on customer loyalty in online shopping. This paper describes a theoretical model for investigating the influence of trust, perceived risk, satisfaction and habit on customer loyalty toward online shopping. Based on the theoretical model, hypotheses were formulated. The primary data were collected from the respondents which consists of 397 Kota Bharu citizen. Multiple regression and qualitative analysis were used to test the study hypotheses. The empiric study results revealed that trust, perceived risk, satisfaction and habit have significant impact on customer loyalty toward online shopping.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subjects: H Social Sciences > HF Commerce
Faculty/Centre/Office: Malaysian Graduate School of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 10 Jan 2022 08:01
Last Modified: 24 May 2022 01:07
URI: http://discol.umk.edu.my/id/eprint/10038
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