This study emphasizes the factors that increase the level of financial literacy of students among University Malaysia Kelantan (UMK). The researcher begins with an overview of theoretical study, which assumes knowledge of finance, attitudes about finance and behavior about finance as key factors in financial literacy. Combining knowledge of finance, financial attitudes and financial behavior is an important implication for achieving financial well-being, as well as supporting policies aimed at increasing the level of financial literacy among youth groups in Malaysia. Next, this study also uses a recent survey to determine how many (or how few) people know and identify the subgroups of the population that are least aware of financial function. This is followed by an examination of the impact of financial literacy on economic decision making in Malaysia. Although this study was only conducted on university students, the results of the study are expected to explain the importance of financial literacy rates and take into account the effects and consequences of ignoring financial illiteracy policy and what works to overcome this gap. The last section offers thoughts on what still needs to be learned if researchers want to better inform theoretical and empirical models as well as public policy. This study also tests the concept model of factors that may influence financial literacy among their respective undergraduate students.